The project for Kuya Will’s & Tobits Cusina, a family dinner business in Lethbridge, Alberta, aims to establish a strong brand identity that resonates with potential customers.

The owner envisions incorporating elements of fire and cutlery into the logo to symbolize the delicious, hot meals offered. To convey the essence of the business, the branding will highlight the warmth and flavor of the meals through vibrant visuals and compelling narratives.

The design process began with research into the business’s unique offerings and the local dining competition, which informed the creation of initial wireframes and a cohesive design strategy. The developed website materials prominently feature imagery of fire and cutlery, along with mouth-watering descriptions of the menu items, designed to engage visitors and encourage exploration.

Built using WordPress with Elementor as the page builder, the website provides a user-friendly interface for customers to easily browse the menu and place orders online, enhancing the overall customer experience and promoting the restaurant’s unique identity in the community.